Shopify Cart Abandonment Recovery Calculator
See how many sales you lose at checkout and what recovering some of them is worth.
Free · No signup · Runs in your browser, nothing is saved or sent
Your results
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Book a free callThese tools give estimates for planning, based on the numbers you enter. Fees, taxes and results vary by store, plan and country. This is not financial or tax advice.
What does the Cart Abandonment Recovery Calculator do?
Cart abandonment happens when shoppers start checkout and leave without paying. This calculator takes the checkouts you started and the orders you completed, works out your abandonment rate, and shows the revenue you could win back each month and year if abandoned-cart emails and texts recover the share you choose.
1. How to use this cart abandonment recovery calculator?
- 1Find your monthly checkouts started and orders completed in Shopify analytics.
- 2Enter your average order value.
- 3Choose a recovery rate you think is realistic, then read the monthly and yearly revenue it represents.
What each input means
- Checkouts started per month
- from Shopify analytics
- Orders completed per month
- from those checkouts
- Average order value
- per order
- Share of abandoned checkouts you recover
- your assumption
2. How is the cart abandonment recovery calculator calculated?
- Abandoned checkouts = started − completed
- Abandonment rate = abandoned ÷ started
- Recovered orders = abandoned × recovery rate
- Recovered revenue = recovered orders × average order value
With 1,000 checkouts started and 300 orders, 700 checkouts are abandoned, a 70% abandonment rate. Recovering 8% of them wins back 56 orders. At a $60 average order value that is $3,360 a month, or $40,320 a year. Each extra point of recovery is worth 7 orders, or $420 a month.
3. Who should use this tool?
- Stores with no abandoned-cart flow that want to know what it is worth.
- Owners who see many started checkouts and few orders.
- Anyone planning email or SMS marketing.
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Check dropshipping profitCart Abandonment Recovery Calculator: frequently asked questions
What is a normal cart abandonment rate?
Abandonment rates are often quoted at around 70% across ecommerce, but yours depends on your product, price and traffic. Track your own rate over time.
What recovery rate should I use?
It depends on your offer, audience, timing and channel. Start with a cautious number and compare it with the results of your own flow.
What is the difference between an abandoned cart and an abandoned checkout?
An abandoned cart means items were added but checkout was not started. An abandoned checkout means the shopper started checkout, often leaving an email address, which is what most recovery flows use.
How do I recover abandoned checkouts?
With automated emails and, where the rules allow, texts, sent shortly after the shopper leaves. Clear subject lines, the cart contents and a reason to come back help most.
Services that move these numbers
Email/SMS Flows & Upsells
Welcome, cart and post-purchase flows plus upsells that lift the value of every order.
Learn more →Conversion Rate Optimization
Turn more of your existing traffic into orders by fixing what stops visitors from buying.
Learn more →Store & Funnel Audits
A full review of your store and funnel, with a prioritised list of what to fix first.
Learn more →Want an expert to look at your real numbers?
Book a free 30-minute call. You’ll leave with clear next steps, whether you hire us or not.