Conversion Rate Optimization

Shopify Conversion Rate Optimization (CRO)

You’re already paying for traffic. If most of it leaves without buying, the smartest move is to fix the store, not buy more visitors. We find what stops your visitors from buying and fix it.

8+ years on Shopify · 217 projects · 7,700+ hours · 100% Job Success Score

Sound familiar?

The problems we fix every week

“I get visitors but few sales.”

How we fix it

We audit your funnel to find where shoppers drop off and fix those exact points first.

“I’m not sure what to change.”

How we fix it

We turn heatmaps, behaviour data and experience into a prioritised list of changes, not opinions.

“My cost per sale keeps rising.”

How we fix it

Improving conversion lowers the cost of every sale, without needing a bigger ad budget.

In short

What is Conversion Rate Optimization?

Shopify conversion rate optimization (CRO) is the work of finding why visitors leave without buying and fixing it: product page layout, offers, trust signals, checkout flow and page speed. Chyshabo reviews your store and funnel, prioritises the changes most likely to matter and tests them, so you get more orders from the traffic you already have.

By Chyshabo, a Shopify-only agency · Updated

Who it’s for

Is this the right service for you?

Stores with traffic but low sales

Ads or search bring visitors, but too few add to cart or complete checkout.

Stores spending on ads

A higher conversion rate lowers your cost per sale without raising your ad budget.

Owners who guess at changes

You want decisions based on how visitors behave in your store, not on opinions.

What’s included

What we do for you

Store and funnel audit

A full review of your store and funnel, with a prioritised list of what to fix first.

Product page optimisation

Benefit blocks, reviews, comparison tables, FAQs, and a clear add-to-cart on your key products.

Cart and checkout improvements

Fewer steps and clearer trust signals between add-to-cart and payment.

Heatmap and behaviour analysis

We look at where visitors click, scroll and drop off, then act on it.

A/B tests

Changes tested against your current version, so we keep what works.

Upsells and offers

Bundles, upsells and post-purchase offers that raise the value of each order.

The outcome

What you walk away with

  • A prioritised list of what’s costing you sales
  • Product page and checkout improvements
  • Changes tested against your current version
  • A store set up to turn more of your existing traffic into orders
How it works

From first call to done

  1. 1

    Free call

    We look at your store, traffic and goals.

  2. 2

    Audit and plan

    You get a fixed quote and a prioritised list of changes.

  3. 3

    Build and test

    We make the changes and test them against your current version.

  4. 4

    Review and support

    We report what changed and support you after delivery.

Payment is by bank transfer: fixed-price projects are 50% upfront and 50% on completion. Every project includes up to 2 rounds of revisions and 7 days of support after delivery.

New to Shopify, or still planning?

You don’t need to know any of this to get started.

No traffic yet? Get the conversion basics right before you start. We’ll build your store so it’s ready to convert from the first visitor.

Talk it through on a free call
FAQ

Conversion Rate Optimization: common questions

How much will my conversion rate improve?

We can’t promise a specific number, because results depend on your traffic, products and starting point. We prioritise changes with the best chance of moving your numbers and measure the outcome.

How much traffic do I need for A/B testing?

Testing needs enough visitors to tell a real difference from noise. If traffic is low, we focus on audit-driven fixes first and test later.

Is CRO the same as a redesign?

No. CRO can be a handful of targeted changes, while a redesign changes the whole store. Many stores start with CRO and redesign later if needed.

Which tools do you use?

We use heatmap and session-recording tools, Shopify analytics and A/B testing tools, depending on the store.

Do you also handle the ads driving traffic?

Yes. We can manage Meta, TikTok and Google ads alongside CRO, so the ad and the landing page work together.

Ready to talk about Conversion Rate Optimization?

Book a free 30-minute call. You’ll leave with clear next steps, whether you hire us or not.