Shopify Store Launch Readiness Checklist
Tick what is done and get a readiness score, plus a list of what to fix before you spend on ads.
Free · No signup · Runs in your browser, nothing is saved or sent
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What does the Store Launch Readiness Checklist do?
A Shopify launch checklist makes sure the basics are in place before you send paid traffic. This interactive checklist covers products, trust, checkout, tracking, speed and marketing. Tick what is done and it shows your readiness score for each area and lists what is missing, with a link to help for each gap.
1. How to use this store launch readiness checklist?
- 1Go through each area and tick everything you have done. Be honest, the score is only for you.
- 2Read your overall readiness score and the score for each area.
- 3Work through the missing items, starting with checkout and tracking.
2. How is the score worked out?
- Area score = ticked items ÷ items in the area
- Overall readiness = ticked items ÷ all items
- Below 50%: not ready. 50 to 79%: nearly ready. 80% and above: ready to launch.
If you tick 14 of the 20 items, your overall readiness is 70%, which means nearly ready. If the missing items are the tracking and checkout tests, fix those first, because they decide whether your first ad dollars are wasted.
3. Who should use this tool?
- First-time store owners who are about to launch.
- Owners who launched but are not sure what they missed.
- Anyone about to start ads who wants to check the store first.
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Calculate POD profitStore Launch Readiness Checklist: frequently asked questions
What should I do before launching a Shopify store?
Make sure products and policies are in place, test a full checkout, install and check tracking, check the store on your phone, and set up email capture. This checklist covers each of those.
Do I need every item ticked to launch?
No, but checkout and tracking should be done before you spend on ads. Items like reviews and email flows can follow shortly after launch.
How do I test my checkout?
Place a real order with a low-priced product or use Shopify’s test mode, then check that the order, payment and confirmation email all work.
Can you do the missing items for me?
Yes. Each missing item links to the service that covers it, and you can book a free call to have it done.
Services that move these numbers
Full Store Setup
A complete, on-brand Shopify store, configured properly from day one, so it is ready to take its first order.
Learn more →Dropshipping Store Setup
A ready-to-sell dropshipping store, built around your niche, with suppliers, products and checkout connected before you spend a dollar on ads.
Learn more →Sales Channel Setup
Facebook and Instagram, Google and TikTok connected, with product feeds and pixels ready for ads.
Learn more →Want an expert to look at your real numbers?
Book a free 30-minute call. You’ll leave with clear next steps, whether you hire us or not.